Social Media Marketing & Manager

Overview:  I manage 5 social media accounts in the Music and E-Commerce industry. 

About

I manage the social media accounts, marketing strategies, and analytics for two brands I started. I organize their content calendars for Instagram, Pinterest, Facebook, TikTok, and YouTube.  

The Golden Musician is a TikTok account I created to share videos of me performing R&B, Pop, and Jazz music on the saxophone. My goal with the brand is to build a community around women in music and be a representative for black female instrumentalist. I recently created a YouTube channel to expand on my mission and sharing longer content there. 

Young Method is an online shop that sells handmade jewelry items made with crystals and gemstone. It was created in December of 2016 and I have been running it's social media accounts since then, but have more recently applied my knowledge in marketing and social media to create a strategy for the brand. 

I have created marketing strategies for both brands, which includes brand guidelines, relevant keywords, buyer personas, social media audits, and competitor research. I use them when ideating content ideas that are relevant to trends in their industries while also staying true to their missions and intended audiences. 

Specific Tasks

• Manage and schedule post for Instagram, TikTok, Pinterest, and YouTube with about 6 post per week or 24-26 post per month

• Record and analyze social media channel analytics and make changes accordingly to KPI goals

• Write captions that align with the brand’s voice, spark conversations, and use relevant keywords outlined in their marketing plan to promote growth

• Creatively edit short- and long-form videos in Davinci Resolve or Canva to encourage engagement

• Keep the Young Method website up to date, using SEO to increase traffic

• Create and update the marketing strategy for each brand, which includes defining their target audience with buyer personas, keyword research, branding guidelines, competitor research, and content ideas

• Keep up with respective industry trends and relevant events