Marketing Portfolio

About Me

I'm a classically trained saxophonist and musician from Metro-Detroit, Michigan. I graduated in 2023 from the College of Saint Rose with a Bachelor of Science degree in Music Industry. I gained experience in leadership, recording, and music business and I graduated as the President of Rose Record Label Group, a Student-run Record Label where I supported several artists as they developed their style and promoted, marketed, and released music. Since graduating, I have developed my skills in Social Media, completing three certifications relating to management, marketing, content creation, SEO, and analytics.

Certificates

YouTube Music Certification, Google Skillshop, 2024 (renewed in 2025)
Digital Marketing, HubSpot Academy, 2024 (renewed in 2025)
Diploma in Social Media Marketing, Upskillist , 2023

The Golden Musician

My Role

The Golden Musician is a TikTok account I created to share videos of me performing R&B, Pop, and Jazz music on the saxophone. I manage and market @thegoldenmusician TikTok account and YouTube Channel as well as create and edit organic content for each.

✨Achievements ✨

In 3 months, I increased my monthly post reach by over 300%, with an average of 4 posts per month.
Achieved a monthly video engagement average of 7.37% in my first 6 months, with several individual videos between 9-12%.
Boosted my exposure by 50% in May 2024 by capitalizing on TikTok music trends
Increased my engagement rate by 22% and nearly tripled my views in a 12-month period
Grew my following by 635% by posting weekly in 2024
Built The Golden Musician brand from scratch: created a social media marketing plan that defines @thegoldenmusician’s goals, content type, target audience, and a strategy for reaching them.

my profile (8/28/23)

my profile (8/25/24)

Analytics

TikTok Analytics - I record analytics monthly to compare my performance and use it to analyze my strategy.

TikTok Content Calendar - I plan videos, track my progress, and categorize them into 'Series'.

Young Method

My Role

I'm Founder of Young Method, a handmade jewelry shop that was created in 2016. I manage Young Method's three social media accounts, schedule content calendars, take and edit product photos, and plan seasonal product launches.

✨ Achievements ✨

Increased Young Method's conversion rate by 111% and revenue by 12.24% in 2024
Improved my account reach by 26% on Instagram in 2024
Tripled my engaged audience and increased my engagement by 229% on Pinterest in 8 months

old designs

current designs

Rebranding

In 2023, I created a social media marketing strategy that redefined Young Method's visuals.

Short Video Content

click to watch on Instagram

"Fun party favors or activity for Valentine's Day 💌..."

The Instagram content calendar for @youngmethodjewely

Pinterest Analytics - Organic Posts

December 2023 vs June 2024

Making It! With Terry Wollman Podcast

My Role

In 2023, I worked with musician, producer, and music director Terry Wollman for his podcast "Making It with Terry Wollman." The podcast shares stories and insights into the entertainment business.

I was responsible for the social media writing for over 40 videos. This included writing engaging captions and researching TikTok hashtag trends weekly for relevant keywords.

I also researched marketing and promotional resources to help build the podcast's audience as well as tips and strategies for social media marketing.