Overview:  I was a Marketing & Social Media Intern and completed project-based assignments related to marketing strategies, music campaigning, and social media.

About

Seraphic Music Group (SMG) is an independent record label and publishing company dedicated to empowering women and non-binary talent in the music industry. As their marketing intern, I researched and presented 6 projects related to music rollouts, social media marketing strategies, and program branding. 

Research  & Strategy Topics:

• Rollout plans with content calendars for three music releases (3 rollouts for 2 artists ranging 1-5 months)

• Impactful marketing strategies from Independent and Major artists

• A development plan for a K-Pop academy from a marketing viewpoint with a 6-month content calendar (branding and social media strategies)